Building Trust with FaceBook

Personally I was a bit skeptical about the use of social networking for small business promotion. Initially I thought that seems a lot of work to chase a little bit of web visitors and traffic. Of course I was thinking about it the wrong way. I was thinking of using it to get visitors to your site and buy your products or use your services - well you might be able to do that but I think Facebook is useful for something else. If Facebook might not drive web traffic to your site, it can do something much more useful - it can build trust!

And we have all seen the testimonials on the internet and of course it is hard to tell whether they are the real deal or not. We all know that people sometimes fake reviews and testimonials on web sites to improve a product or businesses perceived reputation. Even Amazon reviews get faked. You can add some credibility to your businesses testimonials with Facebook. Using Facebook you can create a "page" which can act as a testimonial hub for your business which feel a lot more real to your potential customers than a bog standard testimonial page.