The other day I was with a client discussing their web site project. We were discussing likely costs and one of the clients said at least they had taken care of e-mail. They had registered their company name at yahoo.com - he was very pleased that the address had not already been taken. If it had he would have had to consider a MSN address and he felt this was considered much less professional than a yahoo one.

Personally I was a bit skeptical about the use of social networking for small business promotion. Initially I thought that seems a lot of work to chase a little bit of web visitors and traffic. Of course I was thinking about it the wrong way. I was thinking of using it to get visitors to your site and buy your products or use your services - well you might be able to do that but I think Facebook is useful for something else. If Facebook might not drive web traffic to your site, it can do something much more useful - it can build trust!